CFS Consultants were appointed to develop the new brand identity for the joining together of two major pipeline companies Serimer and Umax. As part of that initiative we were commissioned to produce The Arc – a business focused, companywide newsletter. Each article is written in either French or English and a summary translation added in the other language. The two corporate colours were used throughout, Serimax blue as the dominant colour with Serimax green being used to highlight information and pull out graphics.
As the Newsletter is to be designed in-house a set of design guidelines were produced to slot neatly alongside the brand guidelines.